christine atrach
Christine Atrach, founder of Avenue Chic and Jewelry Designer, comes from a family of fashion designers; her father and 2 brothers are well known in the Couture fashion industry with presence during the Paris Haute Couture Fashion Week. She was embedded in the fashion world at a young age and was inspired by the embroideries she grew up seeing at her father's workshop. At the age of 16, she started designing her own jewelry using some of the beads and stones her dad used to make his gowns but her hobby was put on hold to pursue her higher education in Europe.
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In 2003, she moved to New York City and her love for fashion led her to work as a Fashion Buyer. In 2010, Christine started her own business and Avenue Chic saw the light. Her passion and love for jewelry helped in building the foundation to start her own business and her learned marketing skills helped her take the business to the next level. Avenue Chic pieces along with Christine’s own line were a huge success, which led to a joint venture that expanded to Dubai.
Christine’s jewelry line is a mix of plated and sterling silver and semi precious stones. Her pieces are elegant, romantic, delicate and modern.
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In 2019, Christine started her first Ready to Wear collection with the assistance of her fashion designer father, who has been in the Couture industry for more than 57 years. They created a collection of a One of a Kind pieces from their luxurious fabrics in the fashion house, ranging from Valentino, Ungaro, Christian la Croix, Yves Saint Laurent to name a few.
Their Signature pieces are the one shoulder tops, sheer sleeves, open back and luxurious Silk.
“If it fits, it’s yours”, “If you like it, put a ring on it” Christine likes to jokingly tell her customers”.
my story
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Building a loyal customer base is a joy by itself and in my opinion is the start of a successful business and a healthy long term relationship. Having customers trusting me with their look and allowing me to be their stylist is a pleasure and an honour. My customers know that I have their best interest in mind. If something doesn’t look good, they can be assured that I will not recommend it and won’t sell it. They know that I say no so many times. My first utmost priority is not to make a sale but rather for my clients to feel empowered and confident. Thus, coming for more and choosing us when looking for a piece of jewellery. We are a one stop shop: There is something for everyone, for every taste and budget. Our clients come to us first when looking for the perfect gift or to treat themselves. Between my own line and Avenue Chic extensive collection from around the world, we have everything a woman is looking for.
